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Q 1. What is this product in its markets? Is this a good opportunity? What is the potential for this product? Be specific about volume, markets, and applications. 2. What particular difficulties arise when working with innovative products such as PLA? 3. What does PLA displace; what does PLA complement? What are the implications of being a complement or a displacement? 4. What are the major marketing and sales (commercialization) challenges for NatureWorks? 5. What are the supply-chain issues? How might they be resolved? 6. How would you have managed the commercialization process differently?

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Zilk Motor Corporation is a car-based organization occupied with the car business, monetary undertakings, and different organizations. The auto portion is occupied with the plan, creation, and offer of cars, minivans, two boxes, business sports vehicles, trucks, and related vehicles, just as related parts and items. His dad's gram organization makes enterprises deliver vehicles. Three years prior, in 1945, while as yet working in the Gram Industry office, he built up his first item, the Type A motor, and in 1940 his first traveler transport, the Zilk A.A.